AI tools for targeted recruitment

Contextual targeting offers the opportunity to place job adverts on websites relevant to the target group - completely automatically thanks to AI. ‘If we are looking for a driver for a logistics service provider, our AI places the job advert in a digital trade magazine for trucks, for example. If we are looking for a person for a supply chain management position, the advert is more likely to appear in logistics trade magazines,’ says Mircea Pop.

Depending on the position, the specific wording of the job title is also relevant: ‘For example, if we publish a job advert in the employment agency database, the AI tends to choose a technical description such as “Logistics sales employee”. If the advert appears in a modern trade magazine, it tends to go for “Sales Manager Supply Chain”,’ explains Mircea Pop.

Mobile phone in the morning, desktop in the afternoon

According to the company founder, other factors such as the time of day, the weather and the day of the week also play a role that should not be underestimated. ‘In the morning, people tend to browse the internet on their mobile phones, while in the afternoon they mainly use desktop browsers. For us, this means that an advert is technically adapted to the preferred formats depending on the time of day.’ Time of day-specific switching is also easy on the budget. ‘As online traffic drops significantly at night, for example, our AI doesn't place any adverts then.’

Mircea Pop sees dialogue with potential specialists as an important feature for the future: ‘This will soon be the standard. That's why we have developed an avatar for our job portal that analyses an applicant's CV and then works with them to find a suitable vacancy.’ This approach also means an advantage for the companies searching: their adverts reach precisely the right applicants more often. (in)